An automated lead-processing system with AI qualification, CRM synchronization, and marketing segmentation built with n8n and LLMs.
Project details
Context:
- Business/industry: Beauty / Salon Services
- Current process: Inquiries came through a Wix website form. After that, managers manually checked new leads, added them to the CRM, transferred data to marketing tools, and decided on the next communication flow.
Problem:
- Processing requests took too much time because data had to be moved manually between services.
- There was a risk of losing leads due to delays in handling.
- There was no automated system for lead prioritization.
- Marketing segmentation was done manually or not done at all.
- Customer data was duplicated across multiple platforms.
Solution
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The system automatically receives inquiries from the website, sends them to the CRM and marketing tools, performs AI-based lead qualification, and adds the contact to the appropriate segment.
Tools used: n8n, LLM, Wix Forms, Zoho CRM, Klaviyo, Google Sheets, Telegram.
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Solution logic:
- A lead is received from the Wix form via webhook.
- The data is normalized and prepared for further integrations.